Made for all the go-getters who need to switch modes with a refreshing boost!
Life now? There is a continuous change. You might be working hard at work or school one minute, rocking out with your group the next, and then diving into a late-night game or passion project. Because Filipinos are experts at switching modes, a brand-new beverage called LIFT has arrived in town.
The newest beverage from Coca-Cola Philippines for today’s competitors is called LIFT. This isn’t your typical pop. Like a mindset in a can, LIFT is a brand-new, energizing beverage designed to fit your flow, hustle, pace, and relaxation. It’s for the driven individuals who are constantly on the go, be they professionals seeking a promotion, students taking charge of a new semester, or artists developing side projects.
Made with Vitamin B3, Zinc, and Caffeine, LIFT is more than a quick pick-me-up. It’s crafted to help you lock in and stay sharp, giving you the focus and extra push to own your every mode. It’s not about chasing energy; it’s about owning your (“LIFT”) mode. The newest, coolest drink in town isn’t here to play it safe. It’s bold, versatile, and built for multi-hyphenates—people who run the show in different arenas and still find time to show up.
“With LIFT, we’re giving today’s generation a drink that’s as adaptable as they are,” said Frenissa Mae Lagman, Frontline Marketing Senior Director of Coca-Cola Philippines. “It’s for people who play different roles and still find a way to make every moment count. LIFT is here to help you get int your zone and make a statement with every step you take.”
Actor and performer Ruru Madrid joins the Coca-Cola Philippines team at the official launch of LIFT last August 9 in Bacolod City.
Leading the charge is Ruru Madrid—actor, performer, and a true multi-mode player. Whether he’s on set, on stage, or just hanging out with friends, Ruru embodies the “LIFT” Vibe: always ready, always in motion, and always bringing his A-game.
Use LIFT to switch up your mode, whether it’s study, hustle, gaming, or barkada. At sari-sari stores around Western Visayas, have your first taste for just PHP 11 SRP.
Are you prepared to face what is ahead? Have the courage to use LIFT.
Interested in more stories about “LIFT” Mode? Visit https://www.coca-cola.com/ph/en or join the conversation by following us on Facebook and Instagram. #LIFTModeNaYan
Learn more at www.coca-cola.com/ph/ and follow us on Instagram and Facebook.
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