Local skincare brand outperforms beauty industry giants, winning Emerald Award for sales achievement through video-led e-commerce
(From L-R) Anton Narra, Chief Finance Officer, Dermorepubliq; Sandy Barlao, People and Talent Director, Dermorepubliq; Keith Sta. Barbara, Chief Executive Officer, Dermorepubliq; Brad Velena, Chief Operations Officer, Dermorepubliq; Sandra San Diego, Operations Director, Dermorepubliq; Gabbie Lim, Marketing Director, Dermorepubliq; Reymart Sangalang, Chief Scientific Officer, Dermorepubliq
In recognition of its exceptional sales achievement and performance through short video content, the popular Filipino skincare brand Dermorepubliq won the Emerald Award at this year’s TikTok Shop Philippines Beauty and Personal Care Annual Awards for being the platform’s top-selling beauty brand.
Dermorepubliq’s accomplishments in creating a vibrant community and encouraging genuine interaction through relatable creator-led videos and grassroots collaborations are highlighted by the award. The accolade puts Dermorepubliq ahead of more well-known cosmetic companies on the platform, highlighting the value of community trust and video-led e-commerce in the current social commerce landscape.
“This award is a milestone for our team and everyone who believes in our brand,”said Keith Sta. Barbara, Founder and President of Dermorepubliq. “Being named TikTok Shop’s overall Top 1 beauty brand shows what’s possible when customers and creators share real stories and results. We’re grateful for their trust and excited to keep delivering products and content that genuinely connect.”
Sta. Barbara added that the recognition highlights how genuine trust and confidence from customers and creators continue to drive authentic conversations and real results for the brand.
Dermorepubliq’s growth on TikTok Shop is driven by a full-funnel strategy that combines brand awareness efforts with conversion-focused content to deliver stronger results. By building trust and collaboration with its creators and customers, the brand has grown a more connected and engaged community that supports its grassroots approach. This community-first approach helps generate authentic content, amplify its message, and sustain long-term growth, which continues to set Dermorepubliq apart in the competitive local beauty market.
Among its recent campaigns is the #DoItWithDermoChallenge, which encouraged TikTok users to showcase their skincare routine by dancing to the official “Do It With Dermo Dance Craze” featuring the steps of splash, spray, pat, and swipe. Running from June 16 to 29, the campaign gained strong traction on TikTok, generating over 1,000 entries and leveraging the brand’s creator network to drive authentic and educational content.
Following receipt of the award, Dermorepubliq plans to share the milestone across its social channels and integrate it into its affiliate program to acknowledge partners who contributed to its growth.
Emerald Award trophy at the TikTok Shop Philippines Beauty and Personal Care Annual Award
Following its victory at the TikTok Ad Awards Philippines 2024, where its “Your New Holy Grail” campaign won Best Local Hero Campaign for relatable storytelling and community-driven suggestions, the brand has gained recognition this year.
Products from Dermorepubliq can be purchased on its own website, www.dermorepubliq.com, as well as on TikTok Shop, Shopee, and Lazada. Additionally, the brand has kiosks at SM Tanza, SM Masinag, SM Fairview, and SM Sta. Riverbanks and Mesa Center.
You can find Dermorepubliq’s kiosks stores at the following locations:
SM Fairview: Lower Ground Level, Parkway
Riverbanks Center: KF-08, Palm Lane
SM City Masinag: Lower Ground Floor, SM City Masinag, Antipolo, Rizal
SM City Tanza: 2nd Floor, Tanza, Cavite
SM City Sta. Mesa: 2nd Floor, R. Magsaysay, Cor. G. Araneta Ave., Brgy. Dona Imelda, Quezon City
You may also visit their online platforms through the following links:
Website: https://dermorepubliq.com/
Shopee: https://shopee.ph/dermorepubliq
Lazada: https://www.lazada.com.ph/dermorepubliq
TikTok: https://www.tiktok.com/@dermorepubliq
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