Through co-processing, Republic Cement and Yakult Philippines Incorporated (YPI) hope to divert qualifying residual trash from landfills and waterways. It is one of YPI’s strategies for abiding with and promoting the Philippine Extended Producer Responsibility (EPR) legislation. From left to right in the picture are Mr. Yasuyuki Yufune, the Executive Vice President of YPI, and Atty. Vice President of YPI Michael Eric Ong, President of YPI Alberto Dy Sun, and Director of Ecoloop Angela Edralin-Valencia
Women on Wheels initiative aims to foster women empowerment
In honor of Women’s Month, foodpanda logistics is providing livelihood packages and training to women in their Ka-panda delivery fleet.
The program, known as Ka-pandaBIZ: Women on Wheels (WoW), was formally introduced on International Women’s Day. The recipients were chosen to receive business funding valued at Php 100,000 as well as training to launch their own small businesses.
Foodpanda Logistics Philippines’ Rider Experience Lead, Ron Sanders, stressed the value of helping their delivery partners—especially the women Ka-pandas—achieve success and better living conditions.
Sanders stated that as of 2023, the number of women in the growing fleet of foodpanda logistics delivery partners has increased by thrice, demonstrating the real benefits of this approach.
“With Ka-pandaBIZ: WoW, we are not just celebrating women, we are actively working to enhance their productivity, income, and living standards,” he remarked, highlighting the program’s commitment to inclusive business practices and women’s empowerment.
The beneficiaries will undergo online training sessions, mentoring, on-ground retail store visits, and catch-ups with mentors to be spearheaded by foodpanda logistics’ official partner organization, HAPINOY.
Hapinoy’s Mark Ruiz shared that this initiative will be anchored under their training and mentoring program, HapiSkwela, designed for sari-sari store owners. This program provides education, business tools, personal development training, and values formation. “Learning from all these aspects will serve as the foundation of their journey as happy, growth-oriented, and socially responsible microentrepreneurs,” he explained.
Ruiz added that they are delighted to be chosen as a partner in this endeavor. “foodpanda logistics shares our commitment to upskilling and providing sustainable livelihood to these women.”
Supporting livelihood for women as Ka-panda delivery partners
According to the November 2023 Labor Force Survey (LFS), there has been a decrease in the participation of women in the labor force this year, dropping from 57.8% to 55.4%. Factors such as family responsibilities, schooling, and age-related considerations have influenced this decline, resulting in a lower participation rate compared to men, which stands at 75%.
In response, the National Economic and Development Authority (NEDA) has set a target under the Philippine Development Plan (PDP) to increase female labor force participation from 2023 to 2028 by creating more economic opportunities for women.
Acknowledging this disparity, Sanders emphasized the significance of offering equal opportunities for women to become part of their delivery fleet. “We extend a warm invitation to all women interested in working as delivery partners at foodpanda logistics, and we’re fully committed to supporting and guiding them every step of the way,” he affirmed.
Ka-pandaBIZ: a livelihood program for Ka-pandas
A key element of foodpanda logistics’ larger livelihood program, Ka-pandaBIZ, which aims to provide delivery partners and their families with sustainable economic prospects, is the WoW initiative.
After completing the Ka-pandaBIZ program with success, three Ka-pandas were given starting funding and in-depth business training for their sari-sari establishments. Following a rigorous training program where they gained expertise in a range of business management domains, such as product marketing, store setting, financial administration, and business expansion, they graduated last year.
“Similiar to these Ka-pandas who have also undergone an extensive training curriculum, these women are poised to become thriving micro-entrepreneurs, and we hope they will also drive positive change within their communities,” Sanders said.
During the Hotel + Accommodation Industry Summit Philippines 2024 held at Edsa Shangri-La Manila, Schneider Electric’s Segment Head of East Asia and Japan Madhu Menon told leaders and experts of the hospitality and accommodation sector that the future of PH hotels is through the application of integrated digital solutions in their operations.
At the recent Hotel + Accommodation Industry Summit Philippines 2024, Schneider Electric—a leader in energy management and digital automation—emphasized the importance of sustainability in the hotel and lodging sector, noting that two out of every three travelers now favor establishments that use green practices.
In line with the first UNWTO World Tourism Barometer of the Year, which predicts that international travel will rise by 2% over 2019 to pre-pandemic levels in 2024, there is an increasing demand for sustainable businesses.
Schneider Electric’s Segment Head of East Asia and Japan Madhu Menon explained that digital transformation could enable the industry to continue offering comfort and convenience to travelers while reducing its energy consumption.
“Travelers are increasingly conscious of their environmental footprint,” Menon said as he emphasized that “this shift in priorities underscores the need for hotels to embrace innovative solutions that seamlessly integrate sustainability and efficiency into their operations.” He added that hotels consume 50% more energy than similar-sized residential buildings despite having only 55% occupancy rates on average.
This integration can be accomplished with end-to-end digital solutions that Schneider Electric offers through EcoStruxure™ IT, the company’s Internet of Things (IoT) platform that provides energy management and automation solutions.
Specifically, this technology features the Asset Advisor and Building Advisor, offering cloud-based analytics to monitor and control their energy use in real time, identify savings opportunities, and reduce their overall carbon footprint. Meanwhile, its Building Operation and Power Monitoring Expert provides data-driven insights to inform hotels about possible problems and diagnostics and determine areas for maintenance– decreasing downtime and guest complaints.
Schneider Electric identified four focus areas where end-to-end solutions could be used to future-proof hotels in the Philippines: lowering carbon footprint through the use of greener energy sources; increasing staff productivity and operational efficiency; guaranteeing continuity and agility in operations; and providing outstanding experiences for both guests and staff.
Digitalization and sustainability are becoming necessities as the Philippine hotel sector prepares for a tourist boom. In order to help hotels transform into greener, more efficient, and future-proof businesses, Schneider Electric is prepared to work with them as a partner.
The track debuted live last year with a FIBA 2023 halftime performance and a NIKE campaign backing it up
The new song “SWOOSH,” by Filipino rapper Alex Bruce, which was distributed by Sony Music Entertainment, delves into themes of empowerment, perseverance, and success.
The bass-heavy, hip-hop song, which is suitable for the celebration of International Women’s Month due to its positive message, was originally written for the FIBA campaign of international athletic brand NIKE, of which she was an ambassador.
The young rapper claims that “SWOOSH” is about emulating the essence of NIKE’s well-known slogan, “Just Do It!” in all facets of existence. “In some ways, it’s more than just a song; it’s an anthem, a celebration of the strength of willpower, self-belief, and seizing the moment.”
The young rapper debuted the track live last year with a halftime show performance at FIBA 2023. Alex recalls having a great time performing the song for the first time with a global audience glued to their screens and with her fellow countrymen cheering for her.
“Performing at the FIBA halftime show was ‘the’ experience,” the BLING artist fondly shares. “Not only was I thrilled to be showcasing my artistry on such a huge stage, but I was also super excited to be joined by the amazing talents of ATEAM—sixteen dancers whose energy and passion added extra flavor and dimension to the performance.”
GOODSON and SHAQUIRO produced “SWOOSH” for her. In addition, Alex affirmed the caliber and versatility of her frequent producers, attributing the partnership’s success to their shared respect for one another.
In addition, Alex Bruce says, “I am friends with them, which makes the working environment more fun and conducive to ideas.”
“SWOOSH” is now available via Sony Music Entertainment on all digital music platforms worldwide.
Get the limited-edition treat while you can, Cream-Oholics!
Enjoy your favorite me-time activity with Cream-O Brownie Soft Cookies
A new snack has arrived that has the potential to completely change the lives of chocolate lovers. We’re talking about the brand-new, limited-edition Cream-O Brownie Soft Cookies, a fresh and distinctive source of chocolate joy handed down from the gods above in chocolate heaven.
Here is all the information you need to know about Cream-O Brownie Soft Cookies in case you’re curious about its flavor:
Double the treat, double the fun
With Cream-O Brownie Soft Cookies you can experience the best of both worlds as it combines two popular snack formats in one scrumptious bite. It’s both a soft, chewy cookie and a rich, fudgy brownie. As an amazing bonus, there’s even chocolate cream surprise once you take a bite.
“Choco-tastic” Sensation
This treat definitely delivers when it comes to chocolate. From the deep, cookie-brownie base to the choco cream filling, it’s a chocolate lover’s (or Cream-Oholic’s) dream come true. Just a warning: extreme levels of “choco-happiness” may occur.
Softness overload
Forget crumbly cookies and dry brownies. Cream-O Brownie Soft Cookies are all about that delectable and smooth texture. They’re flavor bombs, with each blissful bite into that soft and chewy cookie.
Me-time but better
Enjoy your favorite me-time activity — like cozying up to a good book, listening to your favorite inspirational podcasts, or watching your favorite true crime or K-drama series — much, much more with a glass of creamy milk or a cup of joe and this heavenly treat by your side.
Limited-edition magic
Cream-O Brownie Soft Cookies are like shooting stars in the snack galaxy, a fleeting moment of pure deliciousness. So, grab these limited-edition treats while you can.
Make your me-time moments more “choco-happy” with Cream-O Brownie Soft Cookies
Cream-O Brownie Soft Cookies aren’t just a snack; they can be a great partner to make your me-time moments more “choco-happy”. Go forth, Cream-Oholics, and snag this limited-edition treat.
Purchase the recently released Cream-O Brownie Soft Cookie online at URC stores or in-store at Uncle John’s, Shopwise, Puregold, SM Supermarket, Robinsons Supermarkets, Robinsons Department Store, and Robinsons Easymart.
For information on all of Cream-O’s upcoming chocolate delights, follow them on Facebook and Instagram.
Universal Robina Corporation (URC), the company behind popular Pinoy food and beverage brands including C2 Cool and Clean, Great Taste Coffee, Jack ‘n Jill Piattos, Nova, Maxx, Cloud 9, Magic Crackers, and many more, is the manufacturer of Jack ‘n Jill Cream-O. Visit URC’s website (www.urc.com.ph), Facebook page (@URCPhilippines), and TikTok account (@URCPhilippines) to find out more information.
Bacolod City Mayor Albee Benitez, BEST President Isabelita Mercado, Coca-Cola Philippines Public Affairs, Communications, and Sustainability Sr. Director Ivanna Dela Torre, and Coca-Cola Philippines Sr. Director for Franchise Operations Pablo Medina signed an agreement launching the Tindahan Extra Mile program in Bacolod City.
The Tindahan Extra Mile (TEM): Balik PET Bottle Program was introduced in Bacolod City by Coca-Cola Philippines in collaboration with Basic Environmental Systems and Technologies, Inc. (BEST) and the Philippine Association of Stores and Carinderia Owners (PASCO).
Customers in Bacolod City can take greater action regarding recycling and contribute to the advancement of a circular economy for plastic packaging by enlisting 500 sari-sari stores and carinderias as new collecting partners.
Albee Benitez, the mayor of Bacolod City, praised the effort and underlined the value of collaborating with businesses, organizations, social entrepreneurs, and non-governmental organizations to provide opportunities that have a lasting impact and can improve people’s lives.
“The Tindahan Extra Mile Program is a testament to our commitment to sustainability and environmental stewardship. By mobilizing our local entrepreneurs and fostering community engagement, we are taking significant strides towards a greener and more sustainable Bacolod,” he said.
“As we launch the Tindahan Extra Mile Program, we are not merely initiating a program; we are igniting a movement,” Mayor Albee emphasized. “Together with BENRO, BEST, Coca-Cola Philippines, and our dedicated micro-retailers, we have the power to effect real change and preserve our environment for future generations,” he added.
How does TEM benefit micro-retailers?
Through Tindahan Extra Mile, participating micro-retailers will receive financial incentives by collecting PET plastic bottles. The program encourages the community to partake in a shared responsibility towards a cleaner Bacolod by providing convenient collection points in front of sari-sari stores and carinderias. Residents can easily drop off their empty bottles for recycling. Store owners will accrue environmental points proportional to the bottles they collect, redeemable for cash or products through the bXTRA app.
Coca-Cola Philippines, BEST, and the City Government of Bacolod engage micro-retailers to join Tindahan Extra Mile and set up PET bottle recycling bins in their stores
“Investing in the Tindahan Extra Mile program aligns perfectly with Coca-Cola Philippines’ goal to collect and recycle the equivalent of every bottle we sell in the country. By empowering women micro-retailers, who make up a significant portion of sari-sari stores and carinderia owners in the Philippines, TEM creates a convenient and accessible network for consumers to recycle,” said Pablo Medina, Senior Director for Franchise Operations at Coca-Cola Philippines. “This program not only helps foster environmental responsibility but also provides opportunities for financial independence and growth for these female entrepreneurs, driving positive change within their communities.”
How can a micro-retailer become a TEM member?
Sari-sari store and carinderia owners in Bacolod City sign up to become members of the Tindahan Extra Mile Program.
Any sari-sari store and carinderia owner can become a member of the Tindahan Extra Mile in three easy steps.
Step 1: On the Tindahan Extra Mile Facebook page, sign up on the bXTRA website using your email address.
Step 2: Collect empty PET plastic bottles and bring them to the nearest TEM Trash to Cashback Collection Hub.
Step 3: Exchange your PET bottles for a TEM kit and card to start earning environmental points.
Watchhere to learn more about Tindahan Extra Mile.
BEST Senior Vice President Jan Vincent Mercado urges micro-retailers to join TEM as
members. “In partnership with Coca-Cola Philippines, our aim is to empower micro- entrepreneurs to become environmental stewards,” he said. “We acknowledge their significance and influence within communities, emphasizing their potential to encourage community members to segregate plastic waste and participate in recycling endeavors,” Mercado said.
Empowering micro-retailers for a World Without Waste
To enable more micro-retailers and inspire collective action towards plastic bottle recycling, Coca-Cola Philippines will bring the Tindahan Extra Mile Program to other areas such as Cebu and Cagayan de Oro in 2024.
Coca-Cola Philippines introduced “May Ikabobote Pa,” a consumer engagement initiative, last year in an effort to inform, uplift, and encourage more people to recycle their old bottles and cans.
The company has launched new bottles that are entirely composed of recycled PET plastic in an effort to promote the circularity of plastic packaging. Wilkins Pure 500 ml, Sprite 500 ml, and Coca-Cola Original 190 ml are currently carrying this innovative container. Since these bottles may be recycled numerous times, less virgin plastic is produced and utilized overall.
Through the Coca-Cola Sustainability Hub, customers can find the closest collection locations and learn more about Coca-Cola Philippines’ recycling programs.
Manulife opens new branch in Davao City, Philippines. In this photo (second from left) are Rahul Hora, President and CEO, and Sailesh Nalinakshan, Chief Agency Officer, Manulife Philippines, with Manulife financial advisors and agency leaders from Davao.
The newest agency branch of Manulife, a worldwide financial services provider, opened its doors in Mindanao recently. It is situated in Aeon Towers, J.P. Laurel, Bajada, Davao City. The company’s largest branch has opened in the provinces of Davao and Mindanao, demonstrating its unwavering dedication to offering the local Filipino population comprehensive, adaptable, and easily accessible insurance products.
Rahul Hora, President and Chief Executive Officer, Manulife Philippines, expressed excitement about the company’s expansion in Davao City. “Our commitment is stronger than ever to financially protect more Filipinos in Mindanao through our innovative insurance and investment solutions that aim to address our customers’ most pressing needs, especially when it comes to health and life protection, retirement planning, and investments. It will be much easier and more convenient for Davaoeños to consult with our empowered Manulife financial advisors as the new branch is now located at the heart of the city.”
Manulife’s biggest branch in Mindanao. In this photo are Rahul Hora (center in dark grey) President and CEO, Manulife Philippines; Sailesh Nalinakshan, Chief Agency Officer, Manulife Philippines (7th from right); and the company’s agency leaders and financial advisors in Davao.
Rahul Hora, President and CEO of Manulife Philippines; Sailesh Nalinakshan, Chief Agency Officer; Maiko Diaz De Rivera, Head of Distribution Operations; JF Salazar, National Agency Sales Head; and Manulife financial advisors and agency leaders were in attendance during the opening ceremony.
To learn more about Manulife and its offerings, go to manulife.com.ph and following them on Facebook (facebook.com/ManulifePH), Twitter (@ManulifePH), and Instagram (@manulifeph).
The appeal of nature is stronger than ever in a world where digital distractions are all around us. The Forest Crest Nature Hotel and Resort in Nasugbu is charming precisely because of this. This vast 100-hectare paradise is more than just a place to go on vacation; it’s an open invitation to escape everyday life and feel the peaceful embrace of nature.
Camping at Forest Crest means something entirely different. Not only is it a great way to decompress, but it’s also a chance to take in the tranquil atmosphere of the forest, take in the clean air, and make lifelong memories. Here, the objective is to set off on a comprehensive adventure that nourishes the body and the soul, not just to get away.
Forest Crest is more than your typical resort. With 70% of the property blanketed in rich greenery, it welcomes not just families, but also weekend adventurers and groups of friends seeking an extraordinary escape from the mundane. Picture wide-open spaces that can accommodate up to 1500 people for team-building activities and day tours for a staggering 20,000 visitors.
A camping vacation at Forest Crest is tucked away in the protective arms of nature. Imagine daring treetop excursions, thrilling ATV rides, and forest treks all set against the breathtaking backdrop of nature’s grandeur.
Forest Crest facilitates accessibility for all campers, regardless of experience level, by offering reasonably priced tent rentals for novices and experienced campers alike.
Signs partnership agreement with Ayala Group’s ACEN Renewable Energy Solutions
Ajinomoto Philippines Corp. (APC) is committed to environmental sustainability and is making progress toward completing its 2030 Roadmap. Ajinomoto Philippines Flavor Food Inc., or APF Bulacan Factory, has been operating entirely on renewable energy since December 2023, marking a new and shared milestone for APC and the Ajinomoto Group thanks to the relationship with ACEN Renewable Energy Solutions, a subsidiary of the Ayala Group. Last March 1, 2024, at The Melting Pot, 35th Floor, ACEN, Ayala Triangle Gardens Tower 2 Paseo de Roxas cor., Makati Avenue, Makati City, a commemorative MOA signing was held to celebrate this success.
APC President Mr. Koichi Ozaki, Vice President Mr. Makoto Tanabe, Director of the APF Bulacan Factory Mr. Juanito Ramos, and Chief Sustainability Officer Mr. Ernie Carlos were present for the signing of the Memorandum of Agreement. Mr. Miguel de Jesus, Chief Operating Officer of ACEN Corporation, Mr. Tony Valdez, Senior Vice President for Market Transformation, and Ms. Sheila Mina, Assistant Vice President for Commercial Operations, attended the significant occasion.
The journey for the APF Bulacan factory to run on 100% renewable energy began in 2022, with the installation of a 1MW-peak capacity Solar Rooftop in the manufacturing facility, reducing approximately 18% of its annual carbon footprint from electricity consumption. In mid 2023, APC continued to seek more avenues to mitigate its environmental footprint with ACEN RES coming into the picture, with the reputation of being one of the premier suppliers of Renewable energy in the country. Now, with this new partnership, APF Bulacan has been using only renewable energy to power its operations, a major feat for APC and the Ajinomoto Group.
“We will relentlessly foster partnerships with organizations that share the same advocacy and goal, because we believe that by combining our efforts, we are closer to co-creating a greener and more sustainable Philippine society.” Says APC President Mr. Koichi Ozaki.
As of right now, there is hope for reaching the target year on the route to finishing the APC 2030 Roadmap. One of APC’s several efforts toward environmental sustainability is the utilization of 100% renewable energy in its Bulacan factory. This suggests that further environmental-centric activities and projects may be accomplished.
During the mobility company’s annual Dealer Conference, Toyota Motor Philippines (TMP) honored its dealership network and acknowledged its top-performing outlets in 2023 with the Toyota Dealer Awards.
In order to win its 22nd consecutive Triple Crown—being the top seller of passenger cars, commercial vehicles, and total sales—TMP recognized the critical role the dealer network played. Additionally, TMP expressed gratitude to the dealers for meeting customer mobility needs and exceeding 200,000 car sales in the previous year.
“Last August, we celebrated our 35th year anniversary here together with the Chairman of Toyota Motor Corporation, Mr. Akio Toyoda,” said TMP Chairman Alfred V. Ty in his address to the dealers. “While Chairman Toyoda acknowledged the Philippines as among Toyota’s Top 10 global markets, he made it very clear that his greatest wish is for Toyota to be number one in the HEARTS of every Filipino.”
“As Chairman Toyoda declared in Toyota’s new vision—we will invent our path forward together. He also advised us that while we must aim high, we must also care deeply—about people, society, the economy, our environment, the future and about creating cars and services that truly bring happiness to all.”
TMP Chairman Alfred V. Ty was joined by Vice Chairman David Go, President Masando Hashimoto, Executive Vice President Jing Atienza, and Senior Vice President Masahiro Haoka in honoring the top performing dealers.
The awardees who received major awards this year are:
President’s Award of Excellence
(L-R) TMP SVP for Marketing Masahiro Haoka, TMP Vice Chairman David Go, TMP Chairman Alfred V. Ty, Atty. Reginaldo Oben, Ms. Gina Loo, Mr. Don Juan Miguel Oben, TMP President Masando Hashimoto, TMP Executive Vice President Jing Atienza
Large Business Division – Toyota Marilao, Bulacan, Inc.
(L-R) TMP SVP for Marketing Masahiro Haoka, TMP Vice Chairman David Go, TMP Chairman Alfred V. Ty, Mr. Manus Miguel, Atty. Reginaldo Oben, Mr. Don Juan Miguel Oben, TMP President Masando Hashimoto, TMP Executive Vice President Jing Atienza
Medium Business Division – Toyota North EDSA
(L-R) TMP SVP for Marketing Masahiro Haoka, TMP Vice Chairman David Go, TMP Chairman Alfred V. Ty, Ms. Mary Evangeline Tan, Mr. Jose B. Tan, Mr. Ivan Castro, TMP President Masando Hashimoto, TMP Executive Vice President Jing Atienza
Small Business Division – Toyota Subic, Inc.
President’s Customer Satisfaction Cup of Excellence
(L-R) TMP SVP for Marketing Masahiro Haoka, TMP Vice Chairman David Go, TMP Chairman Alfred V. Ty, Ms. Gina Loo, Ms. Ivy-Fleurie Magalong, Mr. Don Juan Miguel Oben, TMP President Masando Hashimoto, TMP Executive Vice President Jing Atienza
Toyota Marilao, Bulacan, Inc.
President’s Value Chain Award of Excellence
L-R) TMP SVP for Marketing Masahiro Haoka, TMP Vice Chairman David Go, TMP Chairman Alfred V. Ty, Atty. Reginaldo Oben, Mr. Don Juan Miguel Oben, TMP President Masando Hashimoto, Mr. Rommel Ocampo, TMP Executive Vice President Jing Atienza
Toyota Balintawak, Inc.
Aside from these major awards, TMP also recognized winners of Toyota Dealer Achievement Award for Overall Performance, Toyota Dealer Award of Excellence and other special awards.
Newly appointed TMP President, Masando Hashimoto, also addressed the dealers, recognizing Team Toyota Philippines’ commitment in promoting mobility for all.
“Congratulations everyone for a job well done. As ONE TEAM, we made 2023 one of our most historic years ever,” Hashimoto said. “I believe we are in a good position to help define and create the future of mobility in the Philippines.”
TMP also honored the diligent Marketing Professionals (MPs) and Service Advisors (SAs) of Team Toyota Philippines for their contributions to TMP’s Milestones. Toyota Outstanding Performers in Sales and Service (TOPS) presented these high-achieving MPs and SAs with awards. The following achievers received recognition:
OPS Finest Marketing Professional with TMP Executive Vice President Jing Atienza, TMP President Masando Hashimoto, TMP Vice Chairman David Go, TMP Senior Vice President for Marketing Masahiro Haoka
TOPS Finest Marketing Professional of the Year – Pamela Jaloro Santos of Toyota Valenzuela, Inc.
TOPS Finest General Job Service Advisers with (L-R) TMP Executive Vice President Jing Atienza, TMP President Masando Hashimoto, TMP Vice Chairman David Go, TMP Senior Vice President for Marketing Masahiro Haoka
TOPS Finest General Job Service Advisor of the Year– Rodrigo Calimlim Bauzon of Toyota Dagupan
TOPS Finest Body & Paint Service Advisers with (L-R) TMP Executive Vice President Jing Atienza, TMP President Masando Hashimoto, TMP Vice Chairman David Go, TMP Senior Vice President for Marketing Masahiro Haoka
TOPS Finest Body and Paint Service Advisor of the Year – Shala Boquirin Suan of Toyota Pasig
“The road to becoming a TOPS awardee had not been an easy one, but your persistence in overcoming all the challenges that come with it had brought you this far,” TMP Vice President for Value Chain and Customer Experience Operations, Mike Masamayor, said.
“It is my earnest hope that you continue to be an inspiration to those around you and remain steadfast in delivering more heart-touching experiences to our customers at the same time.”