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BingoPlus promotes environmental health and a sustainable earth while supporting Miss Philippines Earth

BingoPlus president Jasper Vicencio and MPE’s Peachy Veneracion signing ceremony

BingoPlus, the country’s first legally operating online bingo site, came up with a fresh strategy to advance its support for Miss Philippines Earth and further its campaign for a greener, safer planet (MPE). The gaming company, whose mission statement is “Live responsibly and work with our community,” connected with the beauty pageant whose special goal is to have its contestants and winners actively promote and help preserve the environment.

In order to get its employees involved in MPE’s upcoming events, such as tree planting, beach clean-ups, and the promotion of tourism destinations, BingoPlus will join MPE in its environmental awareness initiatives and environmental preservation campaigns across the country. BingoPlus had started its own relief initiatives for cities and communities devastated by natural disasters brought on by climate change. In Cebu and Bohol in December 2021, BingoPlus (www.bingoplus.com) contributed to the provision of necessities and the reconstruction of homes damaged by Typhoon Odette.

BingoPlus president Jasper Vicensio and MPE’s Peachy Veneracion and candidates

“Initiatives conducted by BingoPlus under its mother company, Leisure & Resorts World Corporation are aligned with the goal of Miss Philippines Earth. We likewise believe in its 5R’s tenet: Re-think, Reduce, Re-use, Recycle, and Respect,” said AB Leisure Exponent Inc. president Jasper Vicencio.

“BingoPlus is committed to the community it operates in. Bingo has been a major component of Filipino culture and is one of the traditional games to get the family together. Family bonding, socializing and entertainment get us through tough times and makes us upbeat about sharing positivity.

“As a company we aim to teach and create more livelihood programs so families can put more food on the table. We also aim to bridge and narrow the gap for students to gain access to better education, to promote health and wellness programs to benefit those afflicted with poor health; and to safeguard our environment and boost its sustainability,” Vicencio explained.

Miss Philippines Earth 2022 Candidates wing BingoPlus Bing-Bing

The Miss Philippines Earth Pageant this year, with the theme “ME Loves Fauna,” emphasizes the value of animal life to the biosphere and ecology. After two years of virtual staging due to the epidemic, it will be held in person.

 

 

 

August 2, 2022 by
Lifestyle, News

Bikers are urged by the Philippine Veterans Bank to participate in the “Ride for Valor”

The Philippine Veterans Bank (PVB) today urged bike enthusiasts to participate in the “Ride for Valor,” a non-competitive bike ride that will be held on August 28 to honor Filipino soldiers who protected the nation from Japanese forces during World War II. The PVB is celebrating its 30th anniversary.

The event was originally scheduled for last April, but Mike Villa-Real, PVB vice president for communications, stated that owing to pandemic limitations and the elections, it has been moved to August 28 to coincide with National Heroes Day and mark the bank’s 30th anniversary.

“Through this event, we commemorate the unsung and unknown heroes of World War II and the Bataan Death March who bravely fought and sacrificed their lives for our country and freedom,” he said.

Villa-Real explained that the bike ride aims to raise funds for the Filipino-American Memorial Endowment (FAME), a non-government organization that maintains the kilometer markers of the Bataan Death March from Mariveles, Bataan to Capas, Tarlac. At least 10 kilometer markers in Mariveles and at least 4 in Limay have to be relocated due to road widening.

He said the event’s format for this year is Gran Fondo or “Big Ride,” and each participant will have a “passport” that they need to bring to three stops: Mt. Samat in Bataan, San Fernando Train/Water Station in Pampanga, and the Death March Memorial Shrine in Capas, Tarlac.

Each stop will have optional destinations such as the Stotsenburg Park near the Clark Parade Grounds and the Bamban Museum of History in Tarlac, where participants will be receive their ride kits.

Villa-Real said a 12-hour cut-off will be implemented during the event, and participants may finish the entire route or join along the stops.

“There will be a mechanic to help those who will experience mechanical issues and roving marshals to monitor the progress of the participants. Support vehicles are allowed, but participants should not ride the vehicle unless they decide to withdraw from the bike ride,” he noted.

Those interested in joining the bike ride may register online at bit.ly/RideforValor2022 and pay P550 per individual and P2,100 per group of five persons. Only bikes with brakes are allowed in the event, and participants must be fully vaccinated.

Each participant will be given a bib number, a bike sticker, an event shirt, a loot bag, and commemorative patches on the day of the event.

PVB is a commercial bank owned by World War II veterans and their families. As part of its charter, PVB allocates 20% of its annual net income for the benefit of its shareholders.

Around 80,000 Filipino and American soldiers and prisoners of war were forced by the Japanese military to march 69 miles from Bataan to Tarlac during World War II.

Only over 54,000 people made it to the camp, and of them, about 20,000 perished from infections, famine, dehydration, Japanese captors’ brutality, and other causes.

The event is sponsored by Booster-C, Air21, Panahon TV, and Shimano.

Visit www.veteransbank.com.ph and bit.ly/FB_RideforValor2022 for more details.

 

 

 

 

 

July 30, 2022 by
Lifestyle, News

Einhorn Resources Inc. of the Philippines and Israel’s OurCrowd Create a partnership agreement to cement your ties with IT startups

OurCrowd General Partner & Managing Director of Australia and Asia Dan Bennett and Einhorn Resources Inc CEO Jean Henri Lhuillier sign the partnership in Tel Aviv, Israel

Today, Einhorn Resources Inc., a Philippine investment company, and OurCrowd, the most active venture platform in Israel, announced a relationship that would give Einhorn customers direct access to OurCrowd’s unique investments and mentorships to support the growth of Philippine entrepreneurs.

Dan Bennett, general partner of OurCrowd and managing director for Australia and Asia, and Jean Henri Lhuillier, CEO of Einhorn Resources Inc., inked the collaboration agreement in Tel Aviv, Israel.

“This new partnership is an exciting opportunity to extend our pipeline into the vibrant investment community in the Philippines and to help nurture its startup ecosystem,” said Dan Bennett. “Einhorn Resources’ deep knowledge of the Philippine investment landscape will be instrumental to bringing our top-tier technology talent to that part of the world.”

“Not only are we raising money for these opportunities both in Israel, the US and beyond, but this is an important opportunity for corporates and family offices to invest from the Philippines and to attract technology that will benefit their core business.”

This collaboration, the first of its kind in the Philippines, provides Einhorn clients direct access to one of the world’s leading online venture platforms. OurCrowd currently has $1.9 billion in commitments and has deployed capital to more than 347 portfolio companies and 39 funds in five continents. It also has 200,000 registered members from 195 countries which it allows to participate in vetted and early-stage firms and funds.

Currently, plans are being made to set up a regional incubator that will give growth opportunities to Philippine startups looking for Israeli tech expertise.

“We are excited to work with OurCrowd to pave the way for stronger ties for investment opportunities, traditional companies and tech solution collaborations,” said Jean Henri Lhuillier. “The partnership aims to open the funnel to a Philippine network of investors who can choose relevant companies to invest in as well as customize an online portfolio.”

With investments in Europe, the US, the Middle East, Southeast Asia, and the Philippines, Einhorn Resources Inc. manages a variety of investments in agricultural, fintech, education, healthcare, real estate, and software, either directly or through funds.

Visit the OurCrowd website at OurCrowd.com for additional information, or send us an email at [email protected] and [email protected]. You can reach OurCrowd by calling +44 747 019 6826

 

About OurCrowd:
OurCrowd is the online global venture investing platform that empowers institutions and individual accredited investors to invest and engage in emerging technology companies at an early stage. Acclaimed by PitchBook as the most active venture investor in Israel, OurCrowd vets and selects companies across all sectors and stages, invests its own capital, and provides its global platform of over 215,000 registered members from 195 countries.
Founded by CEO Jon Medved in 2013 with the vision of democratizing world-class venture capital investing, OurCrowd has grown rapidly into the world’s leading online venture investing platform and as of 2021 has received over $1.9 billion in commitments, and deployed capital into more than 347 portfolio companies and 39 funds across five continents. To date, OurCrowd’s startups have recorded 59 exits including several stock market listings: Beyond Meat, Lemonade, Innoviz, Hub Security; and numerous high-profile acquisitions: JUMP by Uber, BriefCam by Canon, Argus by Continental, Crosswise by Oracle, Replay by Intel, Corephotonics by Samsung, CyberX by Microsoft, and Kenna Security by Cisco. OurCrowd builds value for its portfolio companies throughout their lifecycles, providing mentorship, recruiting industry advisors, navigating follow-on rounds and creating growth opportunities through its network of multinational partnerships.
About Einhorn Resources Inc:
Einhorn Resources Inc. is a management company that oversees investments in companies of diversified industries in its portfolio.
Investments in companies such as DailyPay, World Chef, FutureBank, Kennemer Foods Inc, Xepto Education, Kini, Crowded, KITA,. Carbon6, ReWire, SaNOtize to name a few.
Aside from investment recommendations and management, the group is in constant search for solutions to help improve growth in transactions, revenue, and valuation of companies within their network.
July 29, 2022 by
Lifestyle, News

An exciting news for everyone as Mr. Cool will provide a dealership package for only PHP 6,050

Mr. Cool Family

Many companies worldwide have been forced to develop novel strategies as a result of the pandemic’s hurdles in order to gain market share. While COVID-19 is becoming manageable in many countries, such as the Philippines, where eCommerce is still thriving, this has made it possible for certain other start-up firms to get recognition and build a brand that meets the needs of the new normal.

With the Mr. Cool products

The local brand Mr. Cool of Mr. Zolutions, Inc. continues to expand with the expansion of its brand not only in the Philippines but also internationally, notably in the United States of America, as health and safety remain a top priority among homes and businesses. With its in-demand products, such as automotive aromas and disinfectants, Mr. Cool Aromas has demonstrated a solid presence in the market since its launch in 2018. I really love this product because it is so helpful to me especially in my car needs. I’m so delighted at how effective it is in my space and its fragrance is indeed so satisfying. Mr. Cool is a car spa fragrance in the market, something that will make you cool with the heavy traffic in the metro. The market’s first and only SPA for cars! Your car’s interior will soon be filled with your new favorite scent: Mr. Cool. Will undoubtedly calm me during long rides or periods of traffic.

Seizing Every Opportunity

Mr. Vinson Perea

“We want our products to be a part of every vehicle not only here in the Philippines, but also abroad. We believe that through this Dealership Package, we will be to help aspiring business minded Filipinos to start their journey with us while we keep to strengthen our presence in the market, and continuously providing our customers with quality products that will keep them safe and happy anytime, anywhere,” Mr. Zolutions, Inc.’s Founder and CEO Mr. Vinson Perea said.

With over half a million bottles already sold in the market since 2018, Mr. Cool is set to achieve its vision of being a major brand offering unique, relevant, value for money, and high-quality products that have great benefits and satisfaction to customers. Approved by the Food and Drug Administration of the Philippines, Mr. Cool’s products are currently available through different
physical stores such as Unimart, FamiliyMart, Rapide Auto Service Experts, Total, Petron, and Shell, as well as in popular online channels among Filipinos, Shopee and Lazada.

Mr. Cool also partnered with public and private organizations to provide additional safety and quality scents to their daily operations. These include the Cities of Manila and San Juan, Honda Philippines, and NLEX.

Getting Bigger

According to Ms. Ma Concepcion Tejada, founder and chief operating officer of Mr. Zolutions, Inc., “We believe that our products have a great potential to capture the international market, so this year, we are bullish that we will be able to establish our presence in the US, while our footprint in the Philippines expands through various distributorship programs.”

Mr. Cool now offers its Distributor’s Package, which serves as an entry level to start earning through well-liked Mr. Cool products. Customers have been the brand’s greatest ally since its launch. Aspiring business owners can purchase Mr. Cool’s Dealership Package, which contains top-selling premium products from Mr. Cool and Mr. Fresh Helmet Freshener, for just PHP6,050. Aside from that, those who want to use this package will also receive training, product expertise, and salesmanship. To help its new partners better build the brand, marketing materials like testers and tarps are also given.

Mr. Cool of Mr. Zolutions, Inc offices at #54 J. Perez St., Project 4, Quezon City, with a production
facility in Cupang, Antipolo City, Philippines. You can reach them at 0917-3181-715 to learn more about Mr. Cool’s Dealership Package. You can also visit their social media pages at
https://www.facebook.com/THESPAINYOURCAR/ and https://instagram.com/mr.coolphils?igshid=YmMyMTA2M2Y=

 

 

 

 

 

 

July 29, 2022 by
Lifestyle, News

uHoo Aura Secures RESET™ Accreditation

uHoo, a Philippine climate-tech startup well known for developing smart and advanced indoor environmental monitoring and risk management technologies is delighted to announce that the uHoo Aura air quality monitor has been certified by RESET™ as a RESET Air Accredited Grade B monitor and uHoo’s software as a RESET Accredited Data Provider! This puts uHoo’s technology as one of the best, if not the best, technology in this domain, globally.

Regenerative Ecological, Social, and Economic Targets or RESET™ is a globally acknowledged set of standards that focus on data quality and data transparency with the purpose of helping built environments become healthy and sustainable. It is the world’s first certification program that is sensor-based and performance-driven. Unlike other building standards, RESET™ was designed with a clear understanding of the importance of air quality and why it needs to be monitored throughout a building’s entire operations.

Monitoring indoor air quality (IAQ) helps track changes in the air due to various factors including the number of people inside the building, the activities that these people perform, the materials and equipment that have been used in the construction, as well as the equipment and machines used inside offices and buildings, to name a few. When RESET Air Accredited monitors are uninstalled from a property, or the IAQ falls below the RESET™ standard, a building’s or office’s RESET™ certification will be withdrawn.

RESET™ categorizes its accredited indoor air quality monitors as Grade A (Reference), Grade B (Commercial), and Grade C (Consumer). For commercial projects, there are two levels of performance when achieving RESET™ certification – the Acceptable targets and High-Performance targets.

According to RESET™, Acceptable targets are requisite; all projects must meet the defined limits. High-Performance targets are listed as a reference for projects striving for more rigorous IAQ goals and/or for projects located in regions where ambient outdoor air quality levels typically stay within recommended health limits.

 

About uHoo Aura
The Philippines is the Asia Pacific region’s second deadliest country for indoor air pollution, according to a study by the World Health Organization (WHO) in 2019. Indoor air pollution is caused by several factors including solid fuels, combustion from vehicles, perfume, building materials and equipment, lamps, and the number of people occupying the space.
With uHoo Aura,  the most comprehensive indoor air quality monitoring solution for businesses and commercial built environments, Building owners, tenants and facility managers can track 13 environmental quality factors including the IAQ parameters, listed below, necessary for buildings to combat indoor air pollution and secure RESET™ certification.
PM2.5 – This is produced by tobacco smoke, office equipment, motor vehicles, power plants, etc. Exposure may lead to heart diseases, asthma attacks, and various respiratory conditions. RESET™ sets the target level for PM2.5 indoors below 35 μg/m3. For High-Performance targets, it should not exceed 12 μg/m3.
TVOCs – Total Volatile Organic Compounds are emitted by cleaning chemicals, air fresheners, adhesives, and solvents, among others. Exposure may lead to damage to the central nervous system, hives, and allergic reactions. RESET™’s ideal level for TVOCs is below 500 μg/m3, and for High-Performance targets, it is below 400 μg/m3.
Carbon Dioxide – Exposure to carbon dioxide (CO2) can cause headaches, dizziness, high blood pressure, and asphyxia. To prevent these conditions from happening, RESET™ sets the level for CO2 to be below 1,000ppm, and below 600 ppm for High-Performance targets.
Temperature and Humidity – RESET™ does not have any specific requirements for temperature and humidity but both must be continuously monitored as these factors can significantly influence the sensor readings for PM2.5 and TVOCs.
Carbon Monoxide – Carbon monoxide (CO) is a byproduct of incomplete combustion of oil, coal, or wood, and can be found in tobacco smoke and smoke from vehicles. The most common effects of CO exposure are dizziness, headaches, and fatigue as CO impedes the proper delivery of oxygen to the brain. RESET™ strictly recommends maintaining CO levels lower than 9ppm, and CO monitors are required only in indoor spaces with combustion such as boiler rooms, warehouses, breweries, petroleum refineries, mines, and steel production sites.
Along with the above parameters, uHoo Aura also monitors formaldehyde, PM1, PM4, and PM10, air pressure, light, and sound. Users also have the option to add two more sensors namely nitrogen dioxide and ozone or choose one among sulfur dioxide, oxygen, nitrogen dioxide, hydrogen sulfide, and ammonia, depending on their specific industries and/or requirements.
All the real-time data, historical trends, and analytics can be viewed and managed using the uHoo Business dashboard which can be accessed via a computer and a mobile app, anytime and anywhere. The dashboard ensures that all the features, metrics, and functionalities are well-presented and easily understandable by the end users.
Clients can be guaranteed that all the information presented by the uHoo Business Dashboard is reliable, accurate, and of high quality, considering that uHoo is a RESET Accredited Data Provider. RESET Accredited Data Providers are trusted software platforms and management systems that must be used for projects, offices or buildings aspiring to achieve RESET certification.
Email and push notifications with actionable tips are also available to grab users’ attention. This empowers them to take quick action on specific air quality problems inside the building. uHoo Aura can easily be integrated with any software or building management system to create a smarter and unified approach to IAQ management. It also has a display feature where building managers can share their facility’s indoor environmental quality conditions via large screen displays installed within the building. This provides occupants, employees, and visitors with confidence knowing that the building that they are using prioritizes their health and safety.
On top of RESET™ certification, The uHoo Aura also helps properties obtain green and healthy building certifications such as LEED, WELL, and Fitwel, among others. Having these certifications can help boost an organization’s or building’s desirability, credibility, and brand value and simultaneously enhance their ESG (environment, social and governance) performance.
uHoo Aura being accredited by RESET™ as a Grade B monitor and uHoo being a RESET Accredited Data Provider serves as an addition to its current certifications and credentials including the Singapore Green Building Council’s Green Building Product (GBP) certification, and the Waste from Electrical and Electronic Equipment or WEEE certification, which certifies that the uHoo Aura is environmentally-friendly in its design, manufacture, and use.
“The certifications and accreditations the uHoo Aura and the uHoo software have obtained are testimony to our commitment to continuous improvement and ensuring that our customers have the best and most environmentally responsible solution in their offices and buildings” says Dustin Jefferson S. Onghanseng, CEO of uHoo.
To get to know more about uHoo and its IAQ solutions, visit https://getuhoo.com/
Reference:
  1. https://www.reset.build/standard/air
July 29, 2022 by
Lifestyle

Local Brand Allows for Sabon Refilling to become possible

Environmental activists are urging multinational corporations and top consumer goods brands to reduce the amount of plastic used in their product packaging by refilling. It has not yet occurred.

To accelerate the shift to a plastic-free future, a local company called SABON EXPRESS has joined the worldwide reuse and refill revolution. Mellany Zambrano, the company’s founder and chairman, thinks it’s time to change customer behaviors and behavior when it comes to purchasing household goods.

With its first-of-its-kind mechanized and automated “sabon” refilling stations, SABON EXPRESS, an innovative consumer goods brand and franchisable store chain, is paving the way for locally produced liquid soaps and detergents to have a strong foothold in the market. These stations enable consumers to have a refill of highly essential and consumable household products like dishwashing liquid, laundry detergent, fabric conditioner, liquid hand soap, and car shampoo while reusing their own bottle.

SABON EXPRESS dubbed as The Refill Authority, is trailblazing a more appropriate way of sabon refilling – one that does not require the ‘tindera” to use “tabo” or dipper to fetch products from the drum to manually refill bottles, which is a current practice of most local sabon refilling stores in the country. Said manual process potentially contaminates products and makes refilling messy and unhygienic. Sabon Express recently launched its liquid soap dispensing unit at the ZeroWaste Bazaar in Uptown Mall BGC Taguig last July 18-21 – as the first and only automated and hygienic sabon refilling station in the country.

The Zero Waste Bazaar is in celebration of Plastic-Free July, a collaborative event of Ecowaste Coalition of the Philippines, Greenpeace Philippines, Mother Earth Foundation, Global Alliance for Incinerator Alternatives, Health Care Without Harm together with Break Free from Plastic, Oceana Philippines International, and Megaworld Lifestyle Malls. It showcased a photo exhibit and bazaar featuring art and eco-friendly stores to make plastic-free Pilipinas a reality.

SABON EXPRESS strongly advocates for “a world with less plastic” by promoting the reuse of plastic containers for household products via its conceptual and innovative hygienic ‘sabon’ refill dispensing unit in all its stores which comes in both manual and automated machines – a game changer in the local ‘sabon’ refilling industry.

Sabon Express is dedicated to continuous research and development and is receiving support from the Department of Science and Technology’s Industrial Technology Development Institute (DOST-ITDI) for further product development, technical advancement, and good manufacturing technology and processes with a vision to serve the country’s increasingly demanding market at scale. Because our company is advocacy-driven, Mellany Zambrano from Sabon Express adds, “We are continuously searching for ways to innovate so that we can serve our consumers better and to help save the environment in our own little way.”

Open for franchise, distribution and reselling

Among the signature products of Sabon Express are the Deesh dishwashing liquid, Lanza fabric conditioner, Hush hand soap, Savonex multipurpose cleaner, SoFresh washing machine tub cleaner, Glim glass cleaner, Switch liquid detergent, Vorox toilet care, and CarZ car care.

Sabon Express ALL-IN franchise+ package is worth P388,000 which includes Sabon refill dispensing machine, store fabrication and installation, display racks and counter table, store signages, P50,000 worth of initial product inventory, product marketing/sales training, and more.

For franchise, distribution and reselling inquiries, call Sabon Express hotlines: 0919-0967602/0970-5614670/0965-6912553 or visit their office at 1023 10th Floor, City & Land Mega Plaza, ADB Avenue, Ortigas, Pasig City.

 

 

 

July 25, 2022 by
Lifestyle, News

You are invited to enter a new era of change with SM Supermalls

The reality is that no two people experienced the COVID-19 pandemic the same way. The epidemic was a solitary time of self-discovery, emotional development, and paradigm-shifting insights. It altered people, and in the process, it influenced how many of us perceive ourselves and the outside world.

As a result, consumer preferences and habits have changed. Studies reveal that consumers today want a different experience, one that is kinder and more accepting of the changes that each individual had gone through in the previous two years, as opposed to a pre-pandemic world where people frequently spent on luxuries and experiences that allowed them to celebrate their accomplishments. People increasingly place a higher priority on their own well-being and support goods and services that promote development.

Brands are beginning to adjust to the shifts in consumer tastes. And as the entire company is getting ready for a revamp this year, SM is prepared with a slew of new items, staying true to its core commitment to making people happy.

“The history of SM Supermalls is one that has been built on innovation and change to serve the needs of millions of Filipinos,” says SM Supermalls President, Steven Tan. “We’ve been with our customers through their every milestone for almost four decades. And we are committed to always changing, always growing with our customers in the years and decades to come.”

SM Supermalls: Welcoming Every Change in You

SM continues to stay true to its mission to provide Filipino families with a fun and engaging in-mall experience so they can go home with a smile on their faces.

There will always be a plethora of experiences for each person who comes through SM’s doors. This is true for the various personalities that emerged during the pandemic; from eco-warriors and Plantitas to health buffs and sports personalities who embraced biking, healthy eating, and home gyms, and bakers and homemakers who turned their passion projects into small businesses.

“I believe that now more than ever, it is important to recognize the new changes to our world,” adds SM Supermalls President Steven Tan. “And people are continuing to grow as they invest in experiences that uplift their lives.”

Ushering the Future with the Transformation of SM Supermalls

In the next few months, Filipinos across Luzon, Visayas and Mindanao will get to experience the wellness-oriented and sustainability-driven transformation of SM Supermalls with a host of new and exciting activities. These include paw parks for pet moms and dads, al fresco dining areas for hangout groups, plant hubs for eco-enthusiasts, bike facilities for the growing cycling community, co-working spaces, experiential retail, blockbuster and larger-than-life cinema escapades and so much more.

Curiosity seekers, foodies, friends, and families will have a lot to rediscover as the Philippine mall experience is refreshed by SM’s brand refresh campaign. You’re always welcome here, so come on in!

Follow SM Supermalls on Facebook at https://www.facebook.com/smsupermalls for additional details, and visit any SM Supermall today to see what’s new!

 

 

July 25, 2022 by
Entertainment, Lifestyle

Moira Dela Torre is named as the official spokesperson for the Para sa Life campaign by Home Credit

Aiming to spread a message of optimism for a better life for Filipinos, Home Credit Philippines (HCPH), the nation’s top consumer credit firm, has named singer-songwriter Moira Dela Torre as the brand’s ambassador for its “Para sa Life” campaign. The theme song for the Home Credit promotional film, “Para Sa Life,” was performed by Moira, the most-streamed Filipina artist for bigness.

“I loved it. It was so special to me,” Moira said, pertaining to the song.  “I’m glad that Home Credit gives me the opportunity to be their ambassador so I can give voice to that wonderful song to inspire more Filipinos,” she added.

The singer-songwriter behind the hit songs “Malaya,” “Tagpuan,” and many more believes that Home Credit’s new campaign can touch the hearts of millions of Filipinos.

“I really love that Home Credit allows us to have somebody to rely on. Back in college, I really wanted to buy a microwave for myself since I was living alone. But I knew that it was impossible for me to get one since I couldn’t afford it in cash,” Moira said laughing.

“Now, I love that Home Credit provides us the accessibility to purchase the things we need in life while giving us the flexibility in our payment terms. And I’m happy that someone out there, who I once was like, can now buy their microwave because of Home Credit,” Moira added.

This campaign of Home Credit aims to inspire more Filipinos, be it the young professionals, couples starting a family, and those who have already established their lives — to pursue their life’s dreams, Para sa Life.

Bringing Home Credit Closer, Relatable to Filipinos 

Sheila Paul, HCPH’s Chief Marketing Officer, expressed her delight in the song being an inspiration to individuals who aspire financial stability.

“This new song of Home Credit encapsulates the brand’s promise of companionship through the use of our easily accessible and affordable financial products for our Filipino consumers. Also, the song relays that Home Credit is ideal for young families and starting individuals who aspire to establish their lifelong plans and helping them turn small dreams into reality,” she shared.

Homonym, an agency specializing in sonic branding and end-to-end music and audio marketing solutions, helped Home Credit’s “Para sa Life” campaign with an effective combination of sight and sounds.

“Marketing strategies have turned to visual messaging these past two years and now, marketers are on the lookout to explore other senses that can work. This is where Sonic Branding comes in. It is a strategic, purposeful and consistent use of sound and music in branding and marketing to shape perception and behavior,” said Homonym founder and chief executive Mike Constantino.

By using studies that provide insight into the music habits of Filipino consumers, Homonym was able to determine Home Credit’s brand essence and fine-tuned it with the preferences of the target market to produce a melody that portrays a positive vibe and the feeling of trust and respect.

“Sight targets the brain while sound targets emotions thus eliciting feelings. By creating that emotional connection with the brand’s own signature sound, it will create a long-lasting effect on the target audience and increase familiarity with the brand,” he added.

Paul believed that tapping Homonym in the campaign made Filipinos relate to the message Home Credit wanted to convey.

“As a reliable financial partner of Filipinos, Home Credit has a greater mission of helping its consumers better manage their finances and promote financial inclusion. With music as a huge part of our lives, we at Home Credit saw the value of building our sonic identity and communicating our messages through music to make more people relate to the message of hope and trust that we are trying to convey,” said Paul.

By going to the company’s official Facebook and YouTube accounts, you can view Moira Dela Torre’s “Para sa Life” campaign’s official music video.

 

About Home Credit Philippines
Home Credit Philippines (“HCPH”) is a consumer finance provider that promotes the principles of financial inclusion and safe lending, providing world-class financing services to qualified customers, often first-time borrowers. Home Credit arrived in the Philippines back in 2013 and within 8 years, has helped more than 8 million customers buy the things they need through fast, convenient, and affordable financing in thousands of stores around the country. In 2019, HCPH was also granted the license to operate as a credit card issuer by Bangko Sentral ng Pilipinas (BSP), making it the first and only non-bank institution in the country to issue credit cards. HCPH continues to expand its digital and online presence, and now has over 8 million users of its My Home Credit App. HCPH is part of the Home Credit Group, an international consumer finance provider. More information on HCPH is available at www.homecredit.ph.

 

July 20, 2022 by
Lifestyle, News

Cebu open its first branch of Cebuana Lhuillier Bank

EMPOWERING MSMEs IN VISAYAS. Cebuana Lhuillier Bank opened its first branch in the Visayas region, setting another expansion milestone pioneering Cebu City. Present in the photo are (from left to right) Dennis Valdes, Cebuana Lhuillier Bank President; Mrs. Edna D. Lhuillier, wife of Ambassador Lhuillier; Amb. Philippe Jones Lhuillier, Chairman and Founder of PJ Lhuillier Inc.; Mrs. Camille Lhuillier-Albani, Mr. Andrea Albani, and Jimmy Ang, Cebuana Lhuillier Bank Vice President

With the establishment of its first branch in Cebu City, Cebuana Lhuillier Bank (CLB), one of the nation’s rural banks with the highest rate of growth, has set its sights on further expansion in the Visayas area.

The action is in keeping with the bank’s goal of ensuring financial inclusion for all Filipinos, particularly for consumers from rural areas. In particular, CLB is attempting to connect with mom-and-pop shops and micro, small, and medium-sized firms (MSMEs), whose operations unquestionably required a boost in the wake of the difficulties the economy has faced over the previous two years.

“MSMEs have always been the backbone of our economy, with 99% of total businesses in the Philippines considered falling under this sector. They are also a major source of employment, and also a major contributor in our total export revenues. However, in spite their huge contributions to the economy, MSMEs often lack financial resources that will help in their growth and development,” Cebuana Lhuillier Bank president Dennis Valdes said. “True to the mission of becoming a partner for progress, CLB’s first-ever branch here in Central Visayas is open to all, especially to the more than 65,000 MSMEs looking to further grow their business.”

Located within the business center of the city, CLB’s newest branch can be found in Acacia St., Brgy. Kamputhaw, Cebu City. The bank offers a wide variety of business loan products primarily aimed to provide financial assistance to MSME business owners for their working capital, business expansion, and investment. Depending on the business size and profile of the clients, CLB offers loan products such as Microfinance Loans, SME loans, and Corporate Business Loans.

Jean Henri Lhuillier, President & CEO of PJ Lhuillier Group of Companies, the parent company of Cebuana Lhuillier and Cebuana Lhuillier Bank, enthuses, “As a conglomerate, PJ Lhuillier has always been guided by its mission of financial inclusion. We make sure that this is reflected in all the products we offer in our companies, and a vital part of how we extend our services to the millions of Filipinos who rely on us for their micro financial needs. Our banking arm, Cebuana Lhuillier Bank is guided by this vision—from their ground-breaking micro savings product which empowered close to 6M Filipinos to start saving for their future, to their expansion plans to Visayas and Mindanao which will allow them to serve more of our kababayans and MSMEs in rural communities.”

Amb. Lhuillier welcoming the expansion of Cebuana Lhuillier Bank in Cebu

CLB currently offers housing loans and business loans in the province. With low interest rates, fast application process, and flexible loan payments, CLB aims to empower MSMEs and business owners. Qualified CLB clients can get a maximum loan amount of PHP300,000 for business loan.

Aside from business loans, CLB also offers housing loans, and soon to be available in its Cebu branch, the Teachers Loan and Motorcycle Loan products.

The Mindanao region is anticipated to be served by CLB before the year is up, and the company now has five (5) branches nationally. In order to use Cebuana Lhuillier’s more than 3,000 branches countrywide for its Micro Savings product, CLB, the banking division of Cebuana Lhuillier, recently hired the sector leader to act as its cash agent. Due to the mobility offered by the eCebuana app, which allows users to effortlessly access microfinancial services including Micro Savings, Money Remittance, Bills Payment, and E-load services among others, the bank and its customers were more accessible thanks to the extensive network presence.

 

 

 

 

 

 

 

 

July 19, 2022 by
Lifestyle, News

Complex at the Mall of Asia (MOA): A significant disaster resilience milestone

Did you know that the 67-hectare Mall of Asia Complex, where the SM Mall of Asia (MOA) is located, is built to resist disasters brought on by natural disasters? We all know that the MOA is a well-liked location for amazing culinary and recreational experiences.

SM Prime Holdings, Inc., one of Southeast Asia’s largest integrated property developers, implements disaster resiliency measures in every project, with the MOA Complex as one of its biggest investments, the Mall of Asia Complex’s foundation was built to be safe and secure.

Before the MOA complex was built, SM Prime worked with a group of regional and international experts to ensure its viability on land and in the water. After that, Jan de Nul, a renowned coastal development construction company in Belgium, built the MOA complex from the ground up.

The reputable Jan de Nul made sure the terrain was stable and the complex’s roads were made resistant to earthquakes and erosion, in accordance with the National Structural Code of the Philippines and approved by both the Philippine Reclamation Authority and the National Government.

Three important disaster resiliency features were used in protecting the Complex and the coastal community of Pasay from tides and waves: One, a three-kilometer seawall built to stand against liquefaction; two, a meter-high inverted wave return to serve as defense against high waves; and three, a drainage channel to prevent floods during storm surges. This was put to test when Typhoon Pedring hit in 2011, and the Mall of Asia Complex was spared from destructive waves and flooding that submerged many other surrounding establishments.

As an added feature, both the Complex’s main road and all its structures are elevated 4 meters above the parameters set by the National Building Code. Pilings strengthened its foundation and greatly improved its soil bearing capacity.

Family fun, leisure and entertainment are the objectives behind the awe-inspiring grandeur of SM Mall of Asia, but this vision is founded on a commitment to safety and a secure foundation throughout the Complex. This is a firm philosophy of SM Prime Chairman of the Executive Committee Mr. Hans T. Sy, a champion for disaster resilience, who continuously invests in DRR and in allocating 10% of the company’s expenditure for DRR in all of SM’s infrastructures throughout the country.

 “Today, disasters have become more frequent and severe. The government and the private sector must work together to find solutions for greater resiliency.  SM prime as a responsible property developer places Disaster Risk Reduction as one of its core strategies. It simply makes good business sense.” emphasizes Mr Hans Sy. He believes that not only is DRR an effective way to grow the business but it protects the communities where SM is located amid the increasing risks of climat echange.

Today, the MOA Complex is a bustling realization of Mr. Henry Sy Sr.’s grand vision for it to become both a premiere integrated leisure destination with a complimentary business and lifestyle district – one of the country’s truly revolutionary mixed-use developments, and a thriving example of disaster risk reduction at work.

It will be comforting to know that SM Prime has worked to ensure your safety and security ever since the development’s conception and 2006 opening, whether you’re visiting the MOA Complex to check out the largest IKEA in the world, watch the sunset from the top of the MOA Eye, or just to shop and eat with your loved ones. to the present and future.

SM Prime Holdings Inc., one of the leading property developers in Southeast Asia, is committed to providing safe and sustainable spaces for its stakeholders.  Its development strategy is anchored on the responsible use of resources. In the communities it serves, it is able to promote resource conservation, environmental protection, and disaster resiliency by implementing solutions for water, waste, and energy management.

A major participant in the SM Green Movement, which seeks to create a greener world, greener living, and a greener culture through sustainable solutions, is SM Prime. Visit www.smprime.com and www.sminvestments.com/sustainability/sm-for-the-community/sm-green-movement/ to learn more about SM Prime and the SM Green Movement.

 

 

 

July 18, 2022 by