Monthly Archives

October 2025

Lifestyle, News

Telco Eastern Communications Launches in Calbayog City, Samar Calbayog expansion signifies Eastern’s gateway into the Samar province

Calbayog City, Samar welcomes Eastern Communications as it officially launches its reliable business internet and ICT services in the city

Eastern Communications, the leading provider of ICT solutions and telecommunications in the Philippines, has expanded its network and digital services throughout the Eastern Visayas with the official launch of its services in Calbayog City, Samar.

On October 15, 2025, the company’s signature “Via Eastern” event took place at the Baypark Hotel in Calbayog to commemorate the milestone. It brought together local business leaders, government officials, and community stakeholders to discuss how Eastern is promoting digital transformation and facilitating inclusive growth in the area.

Local officials and partner organizations, including Calbayog City Mayor Raymund Uy, Vice Mayor Rex Daguman, and ICT Council President Nancy Lanuza, joined the Via Eastern Calbayog celebration, recognizing Eastern’s contribution to advancing the city’s development agenda and promoting technology-driven progress across Samar.

Calbayog City Mayor Hon. Raymund Uy welcomes new telco provider Eastern Communications in the city.

“It is with great pride and excitement [that I join] today’s launch of Eastern Communications, a new [telco] player in our city. We know that connection should not only be faster, but it needs to be stable with the modern digital era at this time. Congratulations to Eastern Communications and thank you for helping move our city forward,” said Calbayog City Mayor Hon. Raymund Uy.

Driving digital growth in Samar’s emerging business hub

The expansion underscores Eastern Communications’ commitment to bridging digital gaps and empowering emerging business cities nationwide. As part of its strategy to strengthen regional presence, Eastern Communications identified Calbayog as a key business city in its joint Philippine Domestic Submarine Cable Network (PDSCN) project, the largest submarine cable infrastructure project in the country. The PDSCN Express Route is made up of 80% undersea cables, allowing it to deliver resilient and reliable connectivity and bring world-class telecommunications services to more Filipinos.

As Calbayog positions itself to become a premier economic, ecological, and tourism center in Samar, Eastern Communications’ entry will play a vital role in building the city’s ICT backbone. The telco will provide advanced business connectivity services, including Eastern Fiber 1 shared internet and Internet Direct Service (IDS) dedicated connectivity. These solutions are designed to empower local MSMEs, agribusinesses, retail enterprises, and hospitality establishments to thrive in the digital economy.

Beyond connectivity, Eastern Communications will also offer a complete suite of ICT solutions such as Network Solutions, Cybersecurity, Cloud and Data Center Services, and Business Applications. These tools enable enterprises to enhance productivity, efficiency, and customer engagement.

Eastern Communications Chief Revenue and Innovation Officer Edsel Paglinawan at the Via Eastern launch in Calbayog.

“Our expansion to Calbayog aligns with Eastern Communications’ vision to strengthen our presence across the Visayas region,” said Edsel Paglinawan, Eastern Communications Chief Revenue and Innovation Officer. “By making Calbayog our entry point to reach more areas in Samar, we aim to empower local communities and businesses with resilient and reliable internet services. Through our strong connectivity and comprehensive ICT solutions, we’re committed to helping the region thrive and support the country’s digital growth.”

Eastern’s services are expected to benefit Calbayog’s key industries, starting with agribusiness, where reliable connectivity will support operations across farming, processing, and logistics. The trade, retail, and services sector will also gain from improved efficiency and business continuity through dependable internet and ICT solutions. Meanwhile, the hospitality and tourism industry will be strengthened as hotels, restaurants, and tourist destinations enhance their guest experience and digital access, helping promote Calbayog as a vibrant destination for both local and international visitors.

Eastern Communications’ “Project Maaasahan” official turnover ceremony to Pinamurolan Integrated School, providing strong connectivity to empower the next generation of leaders in Calbayog City. [From L to R:] Eastern Communications (EC) Chief Revenue and Innovation Officer Edsel Paglinawan, Department of Education (DepEd) Calbayog Administrative Officer V Grace Pagusan, Pinamurolan Integrated School Principal Hernan Verano, Calbayog City Mayor Hon. Raymund Uy, EC Chief Marketing and Experience Officer Jed Estanislao, EC Segment Marketing Manager Dindo Cabatingan

Eastern Communications has more than 145 years of experience, and it is still committed to providing “High Tech” and “High Touch” solutions that strengthen communities and businesses. As it keeps growing, one city at a time, the organization underlines its dedication to creating a digitally empowered Philippines where advancement and connectivity coexist.

Call 5300-7000 or visit www.eastern.com.ph for additional details about Eastern Communications’ offerings.

 

 

 

 

 

October 17, 2025 by
Food

Ian Veneracion, Crispy Fry®’s new campaign and brand ambassador, solidifies the company’s position in Filipino kitchens

 #BastaFriedICrispyFry® campaign expands with new dishes, deeper connections, and a trusted new face

The nation’s top breading mix brand, Crispy Fry®, has launched its “Eat Campaign,” a novel twist on home-cooked meals that extends beyond fried chicken, further igniting Filipinos’ passion for fried cuisine. With innovative dish ideas like the Fry Feast Platter, which includes Fried Tofu, Mojos, and Potato Wedges, Crispy Fry® demonstrates that it is still a versatile kitchen staple for a variety of palates and events.

This year, the company introduces Ian Veneracion, a timeless and well regarded figure in Philippine entertainment, as its newest endorser, bringing an exciting new energy to Filipino homes.

Best known for his versatile roles and family-oriented image, Ian Veneracion now serves as the official face of Crispy Fry®’s 2025 campaign. With a showbiz career that spans over four decades, Ian has earned the trust and admiration of generations—especially mothers and homemakers who resonate with his dependable, warm, and relatable persona.

“Crispy Fry® is a staple in countless Filipino homes, and we are excited to welcome Mr. Ian Veneracion as our brand ambassador,” said Daye Magno, Department Head of Marketing at Ajinomoto Philippines Corporation. “His credibility and enduring connection with Filipino families make him the perfect partner to represent our message: that Crispy Fry® brings ease, flavor, and joy to everyday meals.”

More Than Just Fried Chicken

Crispy Fry® has long been known for turning everyday fried chicken into a crispysarap experience. With variants like Original, Garlic, Spicy, and BatterMix, Crispy Fry® gives homemakers the freedom to serve crispy and delicious meals — every single time.

For 2025, the campaign broadens this appeal, inviting families to try more creative dishes through the Fry Feast Platter and explore how Crispy Fry® can bring life to more than just chicken. Whether it’s golden-crisp tofu or perfectly seasoned mojos, Crispy Fry® is a must-have pantry staple for effortless yet flavorful cooking.

“As someone who enjoys preparing meals for my family, I appreciate how Crispy Fry® makes cooking not only easier but more exciting,” shared Ian Veneracion. “It’s reliable, delicious, and versatile — just like how I approach the roles I take on.”

“Basta Fried, i-Crispy Fry®”

The brand’s dedication to making every fried dish a guaranteed success is encapsulated in the campaign’s revised call to action, “Basta Fried, i-Crispy Fry®.” It also invites more intimate, emotional ties with Filipino families and homemakers.

In an effort to encourage more Filipinos to love cooking at home, Ian Veneracion is spearheading a campaign that is spreading across several platforms through a series of TV ads and digital content.

The Ajinomoto Group has offices in 36 countries and regions, and sells products in more than 130 countries and regions. To learn more, visit www.ajinomoto.com.

 

October 17, 2025 by
Automotive

The Newest Offers from Lynk & Co. Reimagine Premium Mobility with Cash Savings of Up to PhP410,000

Every drive at Lynk & Co., where innovation and flair collide, marks the start of the festive season. With cash reductions of up to PhP410,000 on certain models, the company invites drivers to experience achievable luxury behind the wheel with its most recent promotion, “Premium Mobility, Reimagined.”

These year-end deals, which run until December 31, 2025, provide consumers the chance to transition into a new category of premium mobility experience that blends smart technology, enhanced comfort, and Swedish-inspired craftsmanship to make every trip more enjoyable and gratifying.

Lynk & Co Philippines Premium Mobility, Reimagined Promo Offers

Model SRP Cash Discount
01 PHEV 1,928,000 150,000
02 E-SUV High Trim 1,988,000 50,000
03+ Sport Sedan 3,298,000 410,000
05 AWD Fastback 2,298,000 200,000
06 Origin SE 1,199,000 100,000
06 Hyper Halo 1,598,000 299,000
08 EM-P 2,598,000 100,000

 *Terms and conditions apply. Cash discount offers may not be used in conjunction with all-in low DP offers; only one promo per transaction. Subject to bank approval. Per DTI Fair Trade Permit No. FTEB-240254 Series of 2025.

 01 PHEV – For a smarter drive with exceptional efficiency

 For drivers seeking to elevate their daily commute and weekend adventures, the Lynk & Co 01 Plug-in Hybrid Electric Vehicle (PHEV) offers the perfect blend of sophistication, performance, and control. Now available with a PhP150,000 cash discount, this model combines sleek Swedish design with intelligent hybrid engineering that empowers drivers with flexible driving modes such as electric, gasoline, or hybrid for every kind of journey. A validation test conducted by the Automobile Association of the Philippines (AAP) confirmed the 01 PHEV’s 47.08 km/L fuel efficiency in city driving, reflecting how its advanced hybrid system intelligently balances electric and gasoline power to optimize fuel consumption. And with its 5-star Euro NCAP safety rating and advanced driver-assistance systems, the 01 PHEV delivers a driving experience that is as safe and efficient as it is effortlessly premium.

06 Origin SE – Distinctly Dynamic that’s designed to move with confidence

Dynamic in both form and function, the Lynk & Co 06 Origin SE brings bold design and confident performance to every drive. Now available with a PhP100,000 cash discount, it is powered by a 1.5L 4-cylinder turbo engine paired with a dual-clutch transmission that delivers 181 Ps and 290 Nm of torque, striking the perfect balance between power and refined efficiency. Inside, its 12.3” HD touchscreen infotainment system and wireless charging add seamless convenience to every journey, while advanced safety technologies ensure peace of mind at every turn. With its European technology and Swedish sophistication, the 06 Origin SE makes every drive feel distinctively dynamic and effortlessly elevated.

Discover what it means to reimagine premium mobility and take advantage of exclusive year-end savings while they last. Drive home your newest Lynk & Co vehicle and experience a smarter, more refined way to move.

Lynk & Co Joins UAAGI On The Move at 13th Philippine Electric Vehicle Summit (PEVS)

Visit the Lynk & Co: Space at the UAAGI On The Move display from October 23–25, 2025, and electrify your October at the 13th Philippine Electric Vehicle Summit (PEVS). The newest addition to the Lynk & Co. Philippines family, the elegant, effective, and electrified 08 EM-P, is on display. Catch it at the 13th PEVS and get event-exclusive discounts on the newest electric vehicle from Lynk & Co Philippines. This gorgeous SUV boasts the highest 5-Star Safety Rating from Euro NCAP, an amazing 1,400Km hybrid range, and Lynk & Co.’s new “Next Day” design language.

Visit the dealerships in Alabang, Angeles, Iloilo, North EDSA, and Quezon Avenue to find out more about Lynk & Co. and to be the first to know about its special deals. Additionally, you may follow Lynk & Co Philippines on Facebook at LynkCoPhilippines and Instagram at lynkco_philippines. You can also reach the company by calling its hotline at 0917 175 LYNK (5965). Learn more about Lynk & Co.’s fascinating product portfolio, schedule a test drive, and get a quote by visiting LynkCo.ph.

 

 

October 16, 2025 by
Food, Lifestyle

Dare to Switch: LIFT Presents MassKara 2025 with a Challenge

With the launch of LIFT, Coca-Cola Philippines’ newest beverage, this year’s MassKara Festival is set to get even more spectacular with its first significant festival activation. Festival-goers can visit the LIFT booth on Lacson Street from October 17 to October 19 and participate in the brand’s renowned “Dare to Switch” initiative, which encourages people to embrace new experiences and celebrate all lifestyle modes.

To encourage everyone’s competitive nature, the booth will have a selection of challenging activities and fast-paced games. With LIFT style—bold, self-assured, and always prepared for what comes next—participants can race against the clock, surpass high scores, and earn special rewards.

Throughout the weekend, guests can also stop by to play interactive mini-games and receive complimentary samples of LIFT. The LIFT booth guarantees a lively, enjoyable stop where you can relax, play, and try new things, whether you’re exploring alone, with your team, or with your barkada.

Don’t pass up the opportunity to switch this MassKara. Stop by the LIFT booth on Lacson Street to participate in the celebration, accept the challenge, and enjoy your complimentary drink.

For news and highlights from the festival, follow LIFT Philippines on Facebook and Instagram.

Learn more at www.coca-cola.com/ph/ and follow us on Instagram and Facebook.

October 16, 2025 by
Entertainment

In his most captivating tune to date, Costa Cashman redefines what it means to be a “Gangsta”

From street survival to self-made success, Cashman flips the term into an anthem for growth and grit earned through real hustle

Costa Cashman, a rising hip-hop powerhouse, makes a comeback with a new song that completely changes the perception of what it means to be a gangsta.

His latest song, “Gangsta,” which was created by dot.jaime and features Fern, honors perseverance, change, and achievement attained with hard work and development.

Costa Cashman’s distinctive Cheke sound, which blends gritty elements with cinematic ambition, is further developed on “Gangsta.” Building on the popularity of his last single, “HUSS,” the song represents a welcome change in Cashman’s narrative style, reflecting his past setbacks while celebrating his current triumphs.

Gangsta, redefined

“Para sakin kasi, hindi na ‘gangsta’ yung pagiging agresibo o pagiging mapusok,” Cashman shares. “Para sa akin, ang ‘gangsta’ na is yung nakakapag-provide ka, nagagawa mo yung gusto mo, nag-eenjoy ka at nagagawa mo yun ng sarili mo lang. Nagawa mo siya ng pinaghirapan mo. Ayun na yung ‘gangsta’ para sakin.”

Co-produced by dot.jaime, “Gangsta” delivers a hard-hitting yet expansive soundscape, anchored by a bass-heavy beat that mirrors Cashman’s confidence and creative clarity. Recording during a writing session in Bali with Fern, the track came together organically, combining effortless lyricism with raw, tender honesty.

“Natural lang siyang lumabas sa akin,” Cashman recalls. “Lumabas siya sa utak ko, tapos sinulat ko na siya. Sobrang saya ko kasi parang yun yung pinaka-legit na nasulat ko. I mean, legit naman lahat ng sinusulat ko, pero ayun ung mas dama ko at mas personal siya.

Lyrically, “Gangsta” serves as both reflection and declaration. Cashman contrasts the grind of his early days, recording music in cramped spaces and dodging daily hardships. Thinking about it, the acclaimed newcomer takes pride in the fulfillment of having built something real and meaningful from nothing.

From the streets to the spotlight, “Gangsta” serves as an anthem for those still in the grind, reminding them that success doesn’t erase struggle; it redefines it. From TV features to magazine covers, Costa Cashman stands as a symbol of authenticity and ambition, embodying what it means to glow up while staying grounded.

UND x Costa Cashman

Alongside the single release, Costa Cashman and UNDRAFTED (UND) will launch a limited-edition capsule collection that coincides with the celebration of UND’s anniversary. The capsule reflects the same essence of “Gangsta”: achievement derived from hard work, created with purpose and genuineness.

The UND x Costa Cashman capsule, which will be limited edition, will be released around the same time as the song. According to Justin Wieneke, CEO of Cheke, “this collaboration is not just a fashion statement but a manifestation of Cashman’s evolution, from the streets of Malate to the forefront of Philippine hip-hop culture.”

 

 

 

 

 

 

 

October 16, 2025 by
Food, Lifestyle

Try Something Different: LIFT, the New Drink for the Always-On Generation

Made for all the go-getters who need to switch modes with a refreshing boost!

Life now? There is a continuous change. You might be working hard at work or school one minute, rocking out with your group the next, and then diving into a late-night game or passion project. Because Filipinos are experts at switching modes, a brand-new beverage called LIFT has arrived in town.

The newest beverage from Coca-Cola Philippines for today’s competitors is called LIFT. This isn’t your typical pop. Like a mindset in a can, LIFT is a brand-new, energizing beverage designed to fit your flow, hustle, pace, and relaxation. It’s for the driven individuals who are constantly on the go, be they professionals seeking a promotion, students taking charge of a new semester, or artists developing side projects.

Made with Vitamin B3, Zinc, and Caffeine, LIFT is more than a quick pick-me-up. It’s crafted to help you lock in and stay sharp, giving you the focus and extra push to own your every mode. It’s not about chasing energy; it’s about owning your (“LIFT”) mode. The newest, coolest drink in town isn’t here to play it safe. It’s bold, versatile, and built for multi-hyphenates—people who run the show in different arenas and still find time to show up.

“With LIFT, we’re giving today’s generation a drink that’s as adaptable as they are,” said Frenissa Mae Lagman, Frontline Marketing Senior Director of Coca-Cola Philippines. “It’s for people who play different roles and still find a way to make every moment count. LIFT is here to help you get int your zone and make a statement with every step you take.”

Actor and performer Ruru Madrid joins the Coca-Cola Philippines team at the official launch of LIFT last August 9 in Bacolod City.

Leading the charge is Ruru Madrid—actor, performer, and a true multi-mode player. Whether he’s on set, on stage, or just hanging out with friends, Ruru embodies the “LIFT” Vibe: always ready, always in motion, and always bringing his A-game.

Use LIFT to switch up your mode, whether it’s study, hustle, gaming, or barkada. At sari-sari stores around Western Visayas, have your first taste for just PHP 11 SRP.

Are you prepared to face what is ahead? Have the courage to use LIFT.

Interested in more stories about “LIFT” Mode? Visit https://www.coca-cola.com/ph/en or join the conversation by following us on Facebook and Instagram. #LIFTModeNaYan

Learn more at www.coca-cola.com/ph/ and follow us on Instagram and Facebook.

October 15, 2025 by
Entertainment, Lifestyle

The secret to innovation: Casio and Lyric collaborate for official distribution in the Philippines

Through an exclusive partnership, Lyric becomes the home of Casio’s most advanced digital pianos and keyboards– bridging innovation and artistry

From left to right: Bel Sayson, General Manager of Lyric; Kazunori Yamagishi, Casio Manager for Southeast Asia; Maisie Anne Cristobal, Lyric Vice President; (back) Christopher Cristobal, Lyric Business Development Manager; Ayman Linzag, UST Conservatory of Music – Piano; Alma Joy Cristobal, Lyric President; and Kai Honasan, Lyric–Casio Ambassador

In the Philippines, Casio digital pianos and weighted portable keyboards are now exclusively distributed by Lyric, the biggest network of musical instrument stores in the nation.

Through Lyric’s 24 retail locations, a large number of third-party dealers, and its website, www.lyric.ph, the collaboration between two titans of music equipment brings Casio’s internationally recognized digital piano innovations—such as the Celviano, Privia, and Casiotone series—to Filipino musicians and enthusiasts across the country.

A new era of partnership

The collaboration marks a landmark development for both brands, united by their shared mission to make high-quality musical instruments accessible to all levels of musicians.

“Lyric has always been a fan of Casio for the longest time with their unique products addressing many markets,” said Zorobabel Sayson, General Manager of Lyric. “We were fortunate to be given an audience with the people behind Casio Southeast Asia, particularly Messrs. Yamagishi and Ogawa-san. Lyric’s strength—with 24 of our own retail stores and numerous dealers nationwide—is perfect to distribute Casio, and we are glad that they equally saw the big potential of this partnership.”

With this agreement, Casio’s distribution and representation in the Philippines are now officially under Lyric, ensuring that musicians and potential consumers get to experience Casio’s exceptional quality with comprehensive service, local availability, and technical support.

Casio’s signature sound and innovation

Casio has long been celebrated for its technological excellence and authentic musical experience. The brand’s Celviano Grand Hybrid series, developed in collaboration with legendary piano maker C. Bechstein, bridges the best of acoustic tradition and digital innovation. It offers the touch, tone, and response of a concert grand piano enhanced with cutting-edge sound technology.

Meanwhile Casio’s Privia series redefines performance and portability for professionals and studio musicians, with special features like seamless Bluetooth connectivity and an authentic hammer-action feel in a sleek, lightweight form. For beginners and hobbyists, the Casiotone and CDP series deliver powerful sound, expressive dynamics, and unique functions such as pitch bend wheels and bundled stands, making them ideal choices for learning and performance.

Sayson added, “This is a great deal for us at Lyric as Casio is considered the top brand for digital pianos and keyboards in many countries across the globe. Now is the perfect time to aggressively market Casio in the Philippines, starting with this official launch.”

Shared vision

The partnership reflects a natural alignment between two brands that both value innovation, craftsmanship, and musical empowerment. “Lyric and Casio share the same commitment of creating and providing new value keyboards through innovation,” said Alma Joy Cristobal, President and CEO of Lyric. “Casio’s focus on advanced technology contributes to developing and upgrading musical skills and talents of Filipinos. Our goal is not only to inspire creativity but also to elevate musical expression.”

Alma Joy Cristobal also highlighted Lyric’s mission to support Filipino musicians through accessibility and outreach. “We have always supported Filipino musicians by providing free use of instruments and gadgets during events, especially in areas where such resources are limited. With the Casio Grand Hybrid piano alone, it is now possible to bring the experience of a grand piano anywhere, plus it’s easy to transport for events.”

Casio now available in all Lyric stores and online

Beginning this quarter, Casio’s full range of digital pianos and keyboards will be showcased and available for hands-on experience at all Lyric retail locations nationwide. Customers can check out demo units, attend workshops, and purchase directly in-store or through Lyric’s online platform at www.lyric.ph.

“Any musicians or music enthusiasts of Casio digital pianos and keyboards can purchase Casio latest models in any of the 24 Lyric stores,” Cristobal noted. “Everyone is welcome to visit any Lyric stores located at various mall and store locations.

Championing Filipino talent

To strengthen its engagement with the music community, Lyric has also begun partnering with prominent Filipino artists to showcase Casio’s versatility across demos, genres, and generations.

Lyric recently signed classically trained pianist and indie folk-pop artist Kai  Honasan as one of its endorsers for the Lyric and Casio collaboration. Cristobal revealed, “We are aligned with the direction of tapping local Filipino artists to showcase Filipino musical talents. More ambassadors coming… young and young at heart.”

Shaping the future of music

This partnership between Lyric and Casio shows how music becomes more accessible to Filipinos. It’s inspiring to see two respected brands working together to bring quality instruments closer to both professionals and beginners. As someone who values creativity and expression, I see this as an opportunity for more people to explore their musical potential and experience the joy that music brings.

“Casio‘s music business is evolving digital technologies related to sound,” Cristobal concludes. “Together, we envision the future of a more technology-driven keyboard that addresses the needs of the ever-evolving trends and new music generations.”

Casio digital pianos and weighted, portable keyboards are now available at all Lyric stores nationwide and online via www.lyric.ph.

 

 

October 15, 2025 by
Lifestyle, News

The first-ever online single-pay traditional endowment plan is introduced by Pru Life UK

PRULove Wealth Direct, the first single-pay traditional endowment life insurance product on the market that can be purchased online, is introduced by Pru Life UK. The company’s goal to simplify and make financial solutions more accessible for Filipinos while meeting their demands for protection and financial rewards is reflected in this innovation.

The new medication is solely available on PRUShoppe.com and may be bought online without requiring physical proof or medical exams. In addition to a complete refund of the premium at the conclusion of the seven-year term and 125% of the single premium as life insurance coverage, it offers guaranteed net annual cash payouts for seven years that are equivalent to 4% of the single premium.

“PRULove Wealth Direct opens doors for individuals who wish to secure their future but face barriers like limited time, restricted access, or insufficient resources,” said Garen Dee, Chief Product Officer at Pru Life UK. “It is a straightforward solution that enables more Filipinos to make most out of life and prepare for key milestones—through a seamless online purchase experience.”

“This streamlined digital process is designed to empower consumers with direct access to life insurance—particularly those looking for services beyond traditional financial channels, and those seeking alternative tools that offer growth and protection,” Dee added.

Policyholders can also access their money for large needs or emergencies thanks to loanable cash values. Policyholders can obtain guaranteed payouts equivalent to high-yield time deposits with a single payment. With the extra benefit of a safety net in the form of life insurance, the product functions as an alternative to traditional savings.

As the Philippine life insurance market continues to develop through digital innovation, PRULove Wealth Direct’s launch coincides with a significant turning point in the sector. Pru Life UK is responding to the growing number of Filipinos looking for flexible, easily accessible ways to safeguard their financial future by offering solutions that enable people to follow their passions and get ready for life’s milestones—for every life, for every future.

Please visit PRUShoppe.com and consult the relevant product terms and conditions for further information.

 

 

 

October 14, 2025 by
Travel

The Thousand-Year Journey: Dissecting the Kumano Kodo Pilgrimage in Japan

Photo Credit: Wakayama Tourism Federation

The Kumano Kodo in Japan is a journey that continues long after the trail finishes for those who find meaning in walking. For more than a millennium, monarchs, monks, and common people have traveled along these historic pilgrimage routes, which are tucked away in the Kii Peninsula’s wooded highlands. You may now traverse the same peaceful towns, stop at the same shrines, and walk the same stone steps.

The Kumano Sanzan, which consists of the three magnificent shrines of Hongu Taisha, Hayatama Taisha, and Nachi Taisha, are in the center of the pilgrimage pathways. They collectively constitute the Kumano faith’s spiritual center. The chief shrine of more than 3,000 Kumano shrines in Japan is Hongu Taisha; the gods who are claimed to have descended to earth are enshrined at Hayatama Taisha; and Nachi Taisha is located next to Japan’s largest waterfall, which has long been regarded as a sacred location.

The trails are open year-round, but autumn is a favorite among travelers. The weather is cool and comfortable, and the mountains glow with red and gold leaves that make the walks even more memorable.

The Ohechi Route

The Ohechi follows the coastline, tying the Kumano Sanzan shrines to the vast Pacific. It’s not as busy as the inland trails, but that’s part of its charm. Along the way, you’ll find a dramatic view of the Pacific Ocean and the surrounding islands. You’ll also come across the rustic Sodo-Ji temple, housing history’s most famous calligraphy displays.

Photo Credit: Wakayama Tourism Federation

When it’s time for a break from trekking, sail around the Hikigawa river with the Ago-no-Watshi Ferry–a traditional boat that still connects both banks the way it has for generations. Be sure to check the available schedules and book the boat ride at least 2 days in advance.

The Iseji Route

Pilgrims from eastern Japan once walked the Iseji to connect the Ise Grand Shrine with the Kumano shrines. Today, the path winds through tea fields, fishing villages, and steep stone-paved climbs.

Photo Credit: Wakayama Tourism Federation

You’ll come across the Maruyama Senmaida rice terraces, where over a thousand fields spread across the hillside in patterns that shift beautifully with each season. By the coast rises Shishiiwa, a massive rock shaped like a lion’s head that seems to watch over travelers and the waves below. The Iseji Route feels rooted in everyday life, exhibiting how locals have lived alongside the pilgrimage for centuries.

The Nakahechi Route

The Nakahechi is the most traveled trail, and for good reason. Japanese emperors once made their way along this path, and modern hikers still follow in their footsteps. Along the way you can pause at the Toganoki-jaya Teahouse, a simple rest stop that recalls the days of old pilgrims.

Photo Credit: Wakayama Tourism Federation

The trail passes through Takahara Village, a mountainous town known for its bright terraced rice fields. Over several days through the Nakagechi Route, you’ll cross mountain passes, stop in small hot spring towns, and rest at family-run inns that have welcomed travelers for generations.

The Kohechi Route

The Kohechi is for those who crave challenge. Linking Koyasan, Japan’s sacred monastic center, with the Kumano shrines, it climbs over remote mountain passes where solitude and silence are the true companions. Get ready to traverse the Obako-tōge Pass, one of Kohechi’s most formidable climbs with jagged paths that test even seasoned hikers.

Photo Credit: Wakayama Tourism Federation

Not long after, the trail descends into the high-altitude Hatenashi settlement, also known as the “village in the sky” and celebrated among Japan’s 100 most beautiful villages. This ridge-top village is anchored by stone-paved paths, welcoming locals, fresh spring wells, and a misty atmosphere that feels untouched by time.

This trail may be demanding, but it’s also the most rewarding, and for many, that effort becomes part of the pilgrimage itself.

How to get there

The Kumano Kodo is accessible from both Osaka and Nagoya, making it easy to set out on any of the four paths. From Osaka, you can take the JR limited express from Shin-Osaka  Station down to the Kii Peninsula. The train makes several stops along the way, including Kii-Tanabe, Shirahama, Kushimoto, and Kii-Katsuura.

If you’re coming from Nagoya, the JR Nanki limited express runs along the eastern side of the peninsula. It stops at Owase, Kumano-shi, Shingu, and also connects to Kii-Katsuura.

For those planning to explore the region, consider getting an Ise-Kumano-Wakayama Area Pass. It’s valid for five days and covers both train and bus routes, making it easier to get around without worrying about multiple tickets.

Dual Pilgrim

If you’ve completed both Spain’s Camino de Santiago and the Kumano Kodo, you become recognized as a “Dual Pilgrim” for walking both UNESCO World Heritage World pilgrimage routes. It’s a reminder that these trails, though far apart, share a spirit of endurance and devotion.

There are various reasons why people visit the Kumano Kodo. There are those who aspire to be like monks and monarchs. The forests, the views of the mountains, or the sense of traveling back in time as you pass past villages and temples are what attract other people. And a lot of people just come to slow down and find peace on a path that allows you to go at your own speed.

To walk these routes is to enter a tradition that has been carried by innumerable individuals for more than a millennium. It’s also a chance to design your own path, one that you’ll remember long after you’ve left the mountains.

 

 

 

 

 

 

 

 

 

 

October 14, 2025 by
Lifestyle

Manila Water moves additional facilities to the improved Retail Aggregation Program offered by ERC

The Manila Water enterprise continues to lead the way in sustainable energy adoption as it transitions fifty-six (56) additional facilities to the Energy Regulatory Commission’s Retail Aggregation Program (RAP).

As it transfers fifty-six (56) more facilities to the Energy Regulatory Commission’s Retail Aggregation Program (RAP), Manila Water Enterprise remains in the forefront of the use of sustainable energy.

The 56 facilities include the Manila Water Foundation’s La Mesa Ecopark, the first and largest ecopark to be powered entirely by renewable energy under RAP, 10 additional facilities from Manila Water Non-East Zone operating unit Laguna Water, and 45 Estate Water facilities serving Bulacan, Cavite, Laguna, and Metro Manila. These facilities further demonstrate the dedication to sustainable operations and cutting-edge energy solutions. 1,682 kW is the total demand associated with the transition.

This milestone was marked with another RAP switching ceremony held at the La Mesa Ecopark in Quezon City, which is the 4th switching for Manila Water this year.

“Manila Water’s participation in RAP demonstrates its commitment to innovation and consumer empowerment. By aggregating demand and leveraging competitive supply options, Manila Water is helping pave the way for a more inclusive and resilient energy sector. At the ERC, our mandate is clear: to promote consumer welfare while ensuring a fair and competitive energy market and RAP is a key component of this vision.” said ERC Director for Market Operations Service Sharon Montaner.

“Since Manila Water’s first switching in February 2025, RAP participation has grown by 70%, a rate faster than RCOA, reflecting greater inclusivity and freedom of choice”, Director Montaner further noted.

The 56 facilities consist of 10 additional facilities from Manila Water Non-East Zone operating unit Laguna Water, 45 facilities of Estate Water covering Bulacan, Cavite, Laguna and Metro Manila, and Manila Water Foundation’s La Mesa Ecopark.

The event was also graced by ERC Chair Francis Saturnino Juan, MWSS Corporate Office Department Manager for Policy, Planning, and Public Relations Christian Nicole Baluca, MWSS-RO Legal Affairs Department Manager Crescenciano Minas Jr., PrimElectric Holdings Chief Operating Officer Richard Nethercott, IEMOP Vice President for Administration Sheryll Dy, MERALCO AVP and Head of Enterprise Commercial and Conglomerates Bernice Rama and representatives from the Climate Change and Sustainability Department of the Quezon City Local Government.

With these developments, Manila Water now sources electricity for a total of 214 facilities, representing an aggregated demand of 11 MW. Under the enhanced RAP framework, these facilities are supplied by PrimeRES Energy through Meralco’s distribution network.

“This is all about the power of choice. We have 214 facilities switched now to RAP… and that’s very powerful because at the end of the day, we are held as a utility accountable to the costs that we charge our customers. We’ve tried to rethink our approach towards tariff and our customer base and really be as sufficient as possible,” says Jocot De Dios, Manila Water President and CEO.

Earlier this year, Manila Water pioneered the country’s first transition to the enhanced Retail Aggregation Program, consolidating ten (10) of its wastewater facilities under a single electricity sourcing. This marked a significant step in leveraging the RAP framework to streamline energy procurement and reduce costs.

Building on this momentum, the Company expanded its aggregation efforts through its operating units. In April, Laguna Aquatech facilitated the switch of 25 facilities, representing a combined demand of 900 kW. Additionally, Laguna Water transitioned 67 more facilities, contributing a substantial 4.3 MW to the total aggregated demand.

As the first utility in the Visayas to use RAP, Boracay Water made history in May. Its switch featured 11 facilities, from pumping stations and water treatment plants to lift stations and wastewater treatment facilities, underscoring RAP’s versatility in a variety of operational configurations.

Customers like Manila Water can now combine the electrical needs of their facilities that are situated within the same distribution utility franchise zones under the improved Retail Aggregation Program (RAP) framework. One of the main goals of the EPIRA is to increase the affordability of energy options in the retail electricity market, and this strategy supports the idea of customer choice.

 

October 14, 2025 by